Late 2017 I took the opportunity to run the position of the Chief Editor and Content Manager of A1 Xplore Music – a music streaming service like Spotify, offering more than 30 mio. songs to A1 Telekom Austria Group customers – in Austria, Bulgaria, Croatia, Slovenia, Serbia, Macedonia and Belarus.
This job allows me to cooperate with colleagues at America Movil Group, located in Mexico, Brasil and Argentina. In the editorial part I take the lead of linking local editors in Eastern Europe with Mexico City. Together we set up the content strategy for music across Central and Eastern Europe. I learned about music streaming, its platform and the cooperation with content deliverers. Also the listening behaviour within the streaming service differs from radio, TV and physical recording.